![]() ![]() ![]() Porter’s 5 Forces Analysis serves as a framework to analyse and measure an industry’s attractiveness based on the degree of its competitive intensity. Porter’s 5 Forces Model and how it can help you identify the threats to your business from your industry.įirst published in the Harvard Business Review in 1979, Michael E. So today, we’re taking a closer look at Michael E. ![]() Successful businesses thrive because they identify and counter these threats early and effectively. Technologies may change, new entrants may pose a threat and suppliers may raise their prices to increase profits. While it is rare for a company to be the only player in its industry, other market players are not the only threat to a successful business: Managers use it to better understand and counter the threats their company is facing. The 5 Forces Analysis is a useful tool to analyze the competitive intensity of an industry. ![]()
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